Who We Are

Prime Psychiatry (“Prime,” “we,” “us,” or “our”) operates the website located at https://primepsychiatrymd.com/ (the “Website”). Protecting your privacy is important to us. This Privacy Policy explains how we collect, use, and disclose personal information, including protected health information, when you visit or interact with our Website or communicate with us electronically, including by text message (SMS).

Providing personal information is always your choice. Any personal information you provide will be treated with care and will not be used or disclosed except as described in this Privacy Policy or as otherwise permitted or required by law.

What Personal Information We Collect

We may collect the following types of information:

• Personal Identifiers: Name, date of birth, email address, phone number, mailing address
• Health Information: Information you provide related to your mental health care, treatment, appointments, and billing (protected health information or “PHI”)
• Communication Information: Information provided through contact forms, patient portals, emails, phone calls, or SMS/text messages
• Technical Information: IP address, browser type, device information, and usage data when you visit our Website

How We Use Personal Information

We use personal information for purposes that include, but are not limited to:

• Providing, coordinating, and managing mental health care and related services
• Scheduling appointments and sending appointment reminders
• Billing, payment processing, and insurance verification
• Communicating with you about your care, treatment options, and practice-related updates
• Responding to inquiries and requests
• Operating, maintaining, and improving our Website and services
• Complying with legal, regulatory, and HIPAA requirements

SMS / Text Messaging Privacy

If you choose to communicate with us via SMS/text message:

• We may use your mobile phone number to send appointment reminders, scheduling updates, and other practice-related communications.
• SMS consent is not shared with third parties or affiliates for marketing purposes.
• Message frequency may vary. Message and data rates may apply.
• You may opt out of SMS communications at any time by replying STOP.

Who We Share Personal Information With

We may share personal information only as permitted by law and as necessary to operate our practice, including:

• Health care providers involved in your treatment
• Insurance companies and payers for billing and payment purposes
• Business associates and vendors who perform services on our behalf (e.g., billing, IT, communication platforms) and who are required to protect your information
• As required by law, court order, or regulatory authorities

We do not sell personal information, and we do not share SMS consent with third parties or affiliates.

Our Commitment to Protecting Health Information (HIPAA)

We comply with the Health Insurance Portability and Accountability Act (HIPAA). We are required by law to:

• Maintain the privacy of your protected health information (PHI)
• Provide you with notice of our legal duties and privacy practices
• Comply with the terms of our Notice of Privacy Practices currently in effect

We may update this Privacy Policy from time to time. Any changes will apply to all PHI we maintain and will be posted on our Website and in our office.

Your Rights

You have rights regarding your personal information and PHI, including the right to request access, corrections, restrictions, or copies of your information, subject to applicable law.